The Wool Campaign

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The Campaign For Wool

The Campaign for Wool is a multi-national, cross-industry coalition working together to raise the profile of wool as the natural sustainable fibre for fashion and interiors.

Launched in January 2010, the Campaign for Wool embraces leading figures from the fashion industry, interior design, wool carpet manufacturers as well as the world of insulation and building.

Over 70 fashion brands, leading department stores and around 1,000 carpet independents have been involved in promotions and events across the UK and internationally.

The Campaign for Wool is funded by the British Wool Marketing Board, International Wool Textile Organisation, Australian Wool Innovation, Council of New Zealand Wool Interests Inc., Viking Wool of Norway, the National Sheep Association and important sheep producing nations of the world.